I applied for this role before and came in second — since then I have been building, and the work below is the answer.
I am a Finnish professional currently based in Mexico, which I know is not a common combination — not many Finns here. Though I know your colleague Tommi knows the feeling. Mexico has sharpened my ability to work across cultures, operate independently, and understand how search behavior differs in different markets. These are not theoretical skills for me. They are how I work every day.
My SEO background spans luxury hospitality at Nooon, where I developed localized content strategies for high-end hotel brands across Europe. I have also years of hands-on digital strategy through my own agency serving clients in Mexico, USA, Europe and Dubai. I know how to build content that ranks and that people want to read. I understand the mechanics behind search visibility in competitive, multilingual markets — which is exactly the space MGM Resorts operates in.
But what has changed since my last application is the depth of my technical and AI fluency. I have been building three live products: tryawenai.com (an AI psychology platform), pouches.mx (an SEO-first content play targeting an emerging Mexican market), and fan-shield.com (a travel safety app for FIFA 2026 visitors). Each of these projects has evolved my understanding of how search, content architecture, and AI tools work together in real action — not just theory.
I am enrolled at Kood/Sisu, Finland's peer-learning engineering school, and I work daily in Go, TypeScript, React, and AI tooling. This technical depth means I can collaborate with engineers, understand data pipelines, and implement SEO recommendations rather than just hand them off. When the team talks about crawling, rendering, or structured data, I am in that conversation — not waiting for the translation.
I speak Finnish, English, Spanish and Estonian. For a team working across European and American markets with Nordic roots, this is genuinely useful — not just a bullet point on a CV.
I know this role is competitive. But I am not the same candidate as last time. I am sharper, more technically grounded, and extremely motivated. If you are looking for somebody who can do strategic thinking and understand the details — I am the right person for this job.
Looking forward to talking more!
